For the large-scale shopping and business center De Herven, dating from 1979, there was a threat of emptying out and impoverishment, including through screaming facade advertising. A redevelopment plan was implemented in 2003 to reverse this negative spiral. With important but relatively simple interventions, such as a uniform facade layout and advertising to be conducted according to fixed rules, as well as a generous continuous and cantilevered awning of 13 meters, a high-quality and pleasant residential area has again been created. The immediate surroundings, the walking area and the parking lot, have also been redesigned and constructed.
| Architects | Fons Verheijen |
| Client(s) | Rodamco Europe |
The retail park "De Centrale" takes its name from the power plant (PEB) that was located at this location. With the exception of one Nuon building, everything has been demolished and the location is gradually being transformed into shops. The current retail floor area is over 30.000 m2. This makes De Centrale the regional shopping center of Friesland. The planned expansion of 15.000 m² will further strengthen this regional position. The design has a recognizable shape and brings cohesion between the different buildings, a clear public space and a clear entrance. The advertising is an integral part of the design. In anticipation of this expansion, a new KFC branch has been designed and built on the site (2017).
New hotel formula in Hoofddorp
In 2016, we conducted a study on behalf of CTI (Control Towers International) into the possibilities of accommodating a hotel in an existing office building in Hoofddorp. The detached office building with parking garage at the Kruisweg 106 is part of the business park "de Hoek" in Hoofddorp. The building is a stone's throw from Schiphol and Amsterdam and is easily accessible by car and public transport.
We then made the design for the transformation into a hotel with 133 rooms and various facilities, such as a restaurant, bar and lounge.
Based on the study and design, the zoning plan has been adjusted in consultation with the municipality and an interested market party has been contracted: Centro Hotels from Germany. The design was then fully tailored to Centro's wishes. A completely new, trendy hotel formula for the Netherlands will be introduced in the building; the "Ninetynine-hotel Amsterdam", specifically aimed at the younger target group. Vitamin-E has provided the interior design of the Ninetynine formula on behalf of Centro. The new hotel will be a good addition to the current offer in the municipality of Haarlemmermeer.
The demolition work was carried out in 2017, and in November 2018 the transformation of the existing office building into a hotel started.
Home and Living Mall Ekkersrijt is located on the north of Eindhoven, directly at the highway A50. In 2013 the existing shopping mall (21.000 sq.mtrs) has been extensively renovated and expanded with 24.000 sqr.mtrs.
New look and feel
The existing building was outdated and made up of separate buildings, with closed unattractive facades and entrances, shop windows only facing the courtyard. Experience and length of stay have been central themes to the renovation and expansion. The new complex has been given a contemporary, modern feel. Old, loose components and constructions are forged into a recognizable, homogeneous unit, which is easily visible from the public road. In addition, a pleasant living environment has been created for visitors. The original stores remained open during this major redevelopment. With intensive consultation and coordination between designer, consultants, tenants and builder the inconvenience during the construction has been limited to a minimum. With this transformation the center has been made future-proof.
Renovation
Existing shops have been given new facades to meet with the requirements of present times and to become one with the extension. Besides facades also the roof has been thoroughly upgraded and installations (among others sprinkler system) have been replaced, modernized. Signing is carefully incorporated and nowhere predominant.
Extension
The new building has a distinctive façade of metal with a specifically, laser cut pattern. Recessed into the façade are the neon signs and the ramps to the parking deck. The movements of the cars on the ramps provides extra dynamism in a natural way.
On the former courtyard a freestanding oval new shop building is made. This building forms the heart of the new home and living mall and is, due to its special design, an icon to the highway and nearby. From the parking deck visitors reach the heart through walkways and they go with elevators and escalators to the open and indoor malls on the lower levels of the complex. Shops on the upper floors thereby have the same run as on the ground floor. Because of the oval building shopping at ground level has a pleasant scale with shops on both sides.
A former Mercedes showroom is rebuild to become the regional ambulance station. From here thirteen ambulances are ready to tear out in an emergency. On top of the existing showroom an new building with offices and a hightech trainingcenter is oriented at the a busy railwayline. The new part is a sturdy building with overhanging balconies which provides shade in summer and window cleaning. In the front facade, at the Vondellaan, a small ambulance museum is created.
